Pingu the Little Penguin
On-chain verifiedAbout this IP
Classic claymation heritage character licensed globally via Mattel Agency. Ideal for toys, apparel, and publishing collaborations.
What you can license
- Usage rights across Global
- Apply the IP to: characters
- Pricing options: Hybrid
- Auto-generated licensing contract with e-signature
- Royalty tracking and reporting via the dashboard
License terms
- Territories
- Global
- Product categories
- characters
- Pricing model
- Hybrid
- Sales channel
- All channels
- Term
- 24 months
Brand & Usage Guide
Preview of the brand style guide. Full assets unlock after licensing.
Pingu is a beloved heritage claymation character. The brand voice is playful, mischievous, and family-friendly. Preserve the handmade, tactile clay aesthetic — placements should feel charming and timeless, suitable for all ages.
DO
- Use the official 3D claymation renders or the approved 2D vector adaptations only.
- Keep Pingu's signature 'Noot Noot' beak shape and posture intact.
- Use bright, primary-leaning colors consistent with the show's palette.
- Respect the heritage tone — wholesome, comedic, and gentle.
DON'T
- Don't flatten or 'modernize' the claymation texture into flat-design without approval.
- Don't alter the body proportions or recolor the iconic black-and-white plumage.
- Don't pair Pingu with mature, scary, or brand-conflicting partners.
- Don't generate AI imagery of the character.
Color palette
Typography
Headlines use a bold, rounded playful display face. Body copy uses a clean humanist sans-serif. Keep type cheerful and high-contrast against backgrounds; avoid thin or formal serif fonts.
Clear space & sizing
Keep clear space of at least one beak-width around the character on all sides. Minimum reproduction height is 20mm in print and 110px on screen.
Brand assets
- Logo packpingu-logo-pack.zipWordmark + character lock-ups
- Character sheetpingu-character-sheet.pdfTurnarounds & expressions
- Vectorpingu-vectors.aiEditable Illustrator source
Approvals: Licensed via Mattel Agency. All product and packaging artwork requires written sign-off prior to manufacturing.
Full brand assets and source files unlock after licensing.
Brand Safety & Fit
Audience: Family / all agesAutomated compatibility screening. Runs locally; no API key required. Prohibited / sensitive product categories are flagged before a deal proceeds.
- Alcohol & spirits
- Tobacco & cigarettes
- Gambling & betting
- Adult / 18+ content
- Firearms & weapons
- Cannabis & CBD
- Energy drinks
- Vaping accessories
- Lingerie & swimwear
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