San-X Character Brand House
On-chain verifiedAbout this IP
Japanese character brand portfolio (Rilakkuma-type family) represented in Korea by Daewon Media. Multi-category merchandising rights.
What you can license
- Usage rights across Global
- Apply the IP to: characters
- Pricing options: Hybrid
- Auto-generated licensing contract with e-signature
- Royalty tracking and reporting via the dashboard
License terms
- Territories
- Global
- Product categories
- characters
- Pricing model
- Hybrid
- Sales channel
- All channels
- Term
- 24 months
Brand & Usage Guide
Preview of the brand style guide. Full assets unlock after licensing.
San-X is a portfolio of relaxed, comforting lifestyle characters. The overarching feeling is calm, cozy, and a little lazy in the most endearing way. Each sub-brand has its own palette, but all share soft edges, muted tones, and an unhurried mood.
DO
- Treat each sub-brand with its own approved palette and supporting cast.
- Use soft, matte textures and rounded compositions.
- Keep layouts minimal and breathable so characters read clearly.
- Reference the per-character guide for mascot-specific rules.
DON'T
- Don't mix characters from different San-X sub-brands in one lock-up without approval.
- Don't apply heavy gradients, drop shadows, or glossy 3D effects.
- Don't crop characters so their faces are cut off.
- Don't use loud, saturated, or neon backgrounds.
Color palette
Typography
Use a light, rounded sans-serif throughout. Maintain a quiet, editorial hierarchy with comfortable line spacing. Avoid bold, condensed, or decorative fonts that compete with the artwork.
Clear space & sizing
Provide clear space equal to half a character's body height around any lock-up. Minimum on-screen height is 88px; minimum print height is 14mm.
Brand assets
- Logo packsanx-brand-house-logo-pack.zipMaster + sub-brand marks
- Character sheetsanx-character-sheets.pdfFull cast turnarounds
- Patternsanx-patterns.zipTileable backgrounds
Approvals: Represented in Korea by Daewon Media. Sub-brand selection and artwork must be approved per category before launch.
Full brand assets and source files unlock after licensing.
Brand Safety & Fit
Audience: Family / all agesAutomated compatibility screening. Runs locally; no API key required. Prohibited / sensitive product categories are flagged before a deal proceeds.
- Alcohol & spirits
- Tobacco & cigarettes
- Gambling & betting
- Adult / 18+ content
- Firearms & weapons
- Cannabis & CBD
- Energy drinks
- Vaping accessories
- Lingerie & swimwear
Configure your license
e.g. Kaos, sneakers, tas, jam tangan, hijab fashion
Select at least 1 style to see the price
No charge today — review and sign the contract before payment.
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